PULL is a platform for co-creating, testing and implementing climate solutions in the real-life and real-use context of India’s mid-sized cities.

PULL transforms Indian cities into inclusive, exceptional places to live and thrive. Our goal is to catalyse inclusive, low-carbon and climate-resilient urbanisation in 100 of India’s mid-sized cities over the next ten years. We drive societal change, fostering low-carbon lifestyles for 90 million households, while building the resilience of 30 million vulnerable residents to the impacts of extreme climate events.

We Put People, Not Carbon, At the Core of Climate Solutions
Our low-carbon pathways emphasise development co-benefits. In Panaji, our work for non-motorised transport focused on gender-responsive solutions that improve women’s access to the city.

Addressing Vulnerability through Resilience
Rooted in the lived experiences of vulnerable groups, our resilience work uses bottom-up research methods to co-create solutions that address the drivers of social vulnerability. In Kolhapur, we are testing a series of ‘heat hacks’ to reduce the impact of extreme heat for marginalised communities.

Social and Behavioural Change
We promote the uptake of low carbon pathways and adaptive behaviour through an emphasis on behavioural change.  Our work on decentralised solar energy focuses on generating demand for rooftop solar panels through campaigns.

Community-Driven Digital and AI Tools
We leverage digital data and tools, including community-level AI to address data invisibility, enhance representation of vulnerable groups, and deliver real-time insights that foster grassroots innovation and actionable climate solutions

Micro-pilots to Inform Implementation at Scale
Our approach as an urban living lab integrates and tests climate solutions in the real-life laboratory of the city. These pilots inform scalable, actionable strategies for broader implementation. For example, our pop-up cycling lanes in Panaji informed our cycling Master Plan for the city, for which INR 28 cr were sanctioned by the Smart City Mission.

Learn

Use a multi-disciplinary approach to produce knowledge about urban challenges and solutions in their local contexts.

Engage

Deploy participatory methods to engage with city residents, governments, private actors and knowledge institutions to design, ideate and fine-tune socio-technical innovation, including shared visions for the future and new institutional arrangements.

Co-Create

Foster collaboration for incubating, designing and building climate solutions, taking into account local needs and contexts.

Test

Iteratively integrate and test our co-created solutions in the real life laboratory of the city to inform implementation at scale.

Nudge

Drive demand for low-carbon solutions by shifting behaviour and norms.

Scale

Partner with local stakeholders and authorities to institutionalise climate strategies.

Who Gets Left Behind? Equity and Inclusion in Indian City Climate Action Plans

The blog calls for an equity- first approach, emphasising inclusive energy, mobility, and adaptation planning to achieve climate justice.

You and I in a Net-Zero World

This blog aims to promote a more nuanced understanding of net zero—one that uplifts overall quality of life, encourages behavioural change, and facilitates the operation of a truly sustainable world.

The Rebellion of Mindful Consumption

The article examines the psychology behind overconsumption and its environmental impact.

Talking About Transitions: Informality to Impact

5:00pm IST, Friday, Feb 21 2025

Our dialogue aimed to address the urgent need to build climate resilience in informal settlements and brings together implementers and funders to share on-the-ground learnings and explore ways to scale effective solutions in informal settlements.

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CALL The Climate Adaptation Learning Lab (CALL) is an innovative, community-driven initiative that brings together researchers, practitioners, and local communities across the Global South to learn, co-create, test, and scale climate adaptation solutions in real-world contexts.

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Monsoon Academy Monsoon Academy® is a tech-enabled learning platform for India and the developing world. It equips individuals with climate and sustainability skills, supports transitions to green jobs, and connects professionals with mentors and employers.

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